Bloom
Everything. Without trying.
42% PERFUME OIL CONCENTRATION · 14-DAY RETURNS · IFRA CERTIFIED · CRUELTY FREE
“Everything. Without trying.”
Fragrance Architecture
Bergamot and ripe pear open Bloom immediately approachable — light, slightly sweet, nothing cloying about it. Jasmine Sambac and white rose arrive in the heart, clean and unforced. The dry-down is sandalwood and white musk: soft, intimate, close to skin in a way that reads as very clean, very you. Bloom does not announce itself. It simply stays — the fragrance you reach for without thinking, on any day, for any occasion. Neither masculine nor feminine. Not designed to be unisex. Just built that way.
For the days when the best version of you shows up without trying.
42% PERFUME OIL CONCENTRATION = MORE FORMULA PER ML = LONGER WEAR · MADE IN SURAT
Molecular Precision
Built in our Surat lab. Bio-synthetic compounds, not imported extracts.
42% Concentration
Nearly 3× the industry standard. Every spray carries full sillage.
Cruelty Free
No animal testing. IFRA compliant. Fully vegan formulation.
Made in India
Surat, Gujarat. Every ingredient, every bottle, every batch.
How long does it last?
8–10 hours. At 42% perfume oil concentration — nearly 3× the industry standard of 15% — you get sustained sillage throughout the day without reapplication.
Is Bloom a 42% oil concentration perfume?
Yes. Bloom is made in Surat, India as a 42% perfume oil concentration extrait de parfum. It is part of the AURĒ Gravity, Lucid, and Bloom collection.
How is this priced at ₹999?
We removed the distributor margin, the retail markup, and the advertising spend. The ₹999 is the actual cost of making something at this quality, sold directly. Industry standard concentration is 15–20%. Ours is 42%. The math is the trust.
What is the return policy?
14-day returns on unopened bottles. If the bottle has been sprayed, we cannot accept a return — fragrance is an intimate product.
When will it ship?
Orders ship within 10–15 business days. Free shipping across India. A tracking number is sent to your email once dispatched.
