Lucid
The room notices before you do.
42% PERFUME OIL CONCENTRATION · 14-DAY RETURNS · IFRA CERTIFIED · CRUELTY FREE
“The room notices before you do.”
Fragrance Architecture
Green mandarin cuts sharp and cold the moment it opens — bright, almost bracing. Ginger arrives fast in the heart and gives it direction. Then peppermint cools the entire composition, pulling it into a clarity that very few fragrances ever reach. The ambergris and sandalwood base are the anchor: they keep Lucid from floating off entirely, grounding all that freshness into something that lasts. The fragrance that changes how a room feels the moment you walk in. Effortless confidence — no effort required.
For every room you want to feel different the moment you walk in.
42% PERFUME OIL CONCENTRATION = MORE FORMULA PER ML = LONGER WEAR · MADE IN SURAT
Molecular Precision
Built in our Surat lab. Bio-synthetic compounds, not imported extracts.
42% Concentration
Nearly 3× the industry standard. Every spray carries full sillage.
Cruelty Free
No animal testing. IFRA compliant. Fully vegan formulation.
Made in India
Surat, Gujarat. Every ingredient, every bottle, every batch.
How long does it last?
9–12 hours. At 42% perfume oil concentration — nearly 3× the industry standard of 15% — you get sustained sillage throughout the day without reapplication.
Is Lucid a 42% oil concentration perfume?
Yes. Lucid is made in Surat, India as a 42% perfume oil concentration extrait de parfum. It is part of the AURĒ Gravity, Lucid, and Bloom collection.
How is this priced at ₹999?
We removed the distributor margin, the retail markup, and the advertising spend. The ₹999 is the actual cost of making something at this quality, sold directly. Industry standard concentration is 15–20%. Ours is 42%. The math is the trust.
What is the return policy?
14-day returns on unopened bottles. If the bottle has been sprayed, we cannot accept a return — fragrance is an intimate product.
When will it ship?
Orders ship within 10–15 business days. Free shipping across India. A tracking number is sent to your email once dispatched.
