Prayag
Co-founder · Software engineer
Prayag studied environmental engineering before finding his way into software. He brings a patient, practical approach to AURĒ: understand what isn’t working, change it, and try again.
THE PEOPLE BEHIND AURĒ · SURAT, INDIA
Two friends.
One obsession.
College roommates in Rajkot. Friends with a shared love of perfume. The beginning of AURĒ in Surat.
OUR STORYRAJKOT → SURATBEGAN LATE 2025
01 / THE BEGINNING
A shared room. A shared interest.
We met as college roommates in Rajkot. We weren’t in the same class, but living together gave us time to become friends. Perfume became one of the interests we shared.
We loved finding a fragrance we wanted to wear again. We talked about the first spray, how it changed through the day, and what was left by evening.
Our careers took different directions: Prayag into software, Rahul into copywriting. The conversations about perfume continued.
In late 2025, we began making our own in Surat.
02 / THE FOUNDERS
Different paths.
The same curiosity.
Rahul
Former co-founder · Copywriter
Rahul moved from studying IT into writing. He brought a feel for language and a question that helped shape the early work: what should this fragrance make someone feel?
03 / LEARNING BY MAKING
A fragrance we’d
wear again.
We wanted to make fragrances we would reach for ourselves. Getting there meant learning how to formulate, keeping notes, and wearing what we made.
Some changes helped. Others sent us back to an earlier version. We kept returning to the same question: would we want to wear this again tomorrow?
Over time, three fragrances took shape: Gravity, Lucid, and Bloom.
Each is a 42% extrait de parfum, formulated in Surat.
04 / THE FIRST COLLECTION
The first three.
01
Gravity
Warm. Spiced. Woody.
Cardamom and pink pepper give way to bourbon vanilla, amberwood, and vetiver.
DISCOVER GRAVITY 02Lucid
Bright. Cool. Clear.
Green mandarin, peppermint, and ginger lead into woods.
DISCOVER LUCID 03Bloom
Fruit. Flowers. Soft woods.
Bergamot and pear meet jasmine and white rose, settling into sandalwood.
DISCOVER BLOOM05 / HOW WE WORK
The details we care about.
How it wears.
We pay attention to the whole day: the opening, the way a fragrance develops, and what stays on the skin.
What goes into it.
We work with natural materials and synthesized aroma molecules, choosing each for the part it plays in the fragrance.
What you need to know.
Fragrance notes, concentration, bottle size, and where we formulate should be easy to find and understand.
Staying involved.
We stay close to the work and the decisions behind it, from formulation to the finished bottle.
A FRIENDSHIP IN RAJKOT. A PERFUME HOUSE IN SURAT.
Find your first AURĒ.
Start with the fragrance that sounds like you.
Or get to know all three with the Discovery Set.