STORIES & INSIGHTS

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Stories from India's first molecular perfume house. Explore the art, science, and craft behind our fragrances.

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FEATURED

Perfume in the monsoon — AURĒ 42% extrait de parfum bottle in rain-slicked dark slate

SCIENCE

Why Rain Turns Your Signature Scent Into Sour Vinegar

Perfume in the monsoon behaves differently — humidity slows evaporation, mutes projection and shifts sweet notes. Here's the science, and how to make it last.

1 Jul 20266 min read

SCIENCE

Why Your Perfume Disappears by Noon. The Science, Not the Myth.

You've been told to spray your pulse points. To rub your wrists. To store the bottle in the fridge. Some of this is correct. Some of it is wrong. Here is what is actually happening — and what to actually do about it.

20 Mar 20267 min read

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